Say Goodbye to The Skincare Aisle and Hello to a Real Skincare Difference

I don’t know about you, but I am frustrated with skincare products not doing what they say they will. No matter what products I try, I never seem to get the results I am looking for or what the product promises. With terms like hyaluronic acid, retinol, collagen, and vitamin C, how are you supposed to know what it is that your skin needs and when? It is enough to make you want to throw in the towel and just live with the skin that your lifestyle and genetics created. But, what if there was a way for your skin to tell you what it needs? What if there was a company that understood your frustrations and, through research, was developing solutions for YOUR skin needs and how you can really reduce the signs of aging and other skin concerns? The good news is, I think I have found the answer!

Who You Are Makes All the Difference

My best friend is 10 years older than me, so you would expect her to show more signs of aging. But in truth, she wakes up with a glow to her skin, no visible wrinkles, and a very youthful appearance. I, on the other hand, rely on makeup to try and cover up wrinkles, age spots, and other skin concerns. So, has my friend found the fountain of youth and just isn’t sharing?

The truth is, according to new research and studies, she was born with a natural fountain of youth. While we all thought for years that avoiding the sun or wearing sunscreen would keep the signs of aging at bay, the truth is our skin had a preprogrammed genetic code from birth. As it turns out, our DNA plays a much greater role in skin aging than sun exposure or any other environmental factors.

Why Does Your DNA Matter?

Let’s go back and look at me and my friend. While she and I are 10 years apart, that is not the only difference. I am Caucasian and she is African American. And just that difference between us could be enough to explain why I work so hard to keep my skin from aging, while she rolls out of bed looking beautiful. A 2007 study published in the International Journal of Dermatology looked at how ethnic differences played a role in the hydration of the stratum corneum, or the outer layer of skin. They looked at 311 Caucasian, African American, Chinese, and Mexican women and how skin dryness, which contributes to fine lines and wrinkles, is different. What they discovered was that ethnicity plays a major role in skin hydration, especially for Caucasian women. This means we need different skincare products than women of different backgrounds.

But it doesn’t end with just differences in ethnicity. Your body has between 20,000 and 25,000 different genes and researchers have determined that around 1,500 of those affect your skin. With all those genes, it is no wonder that our skin is so different. It is no surprise that we age differently and that not all skincare products will work for different people. But how do we know what our skin needs? It’s not like we can open a manual and see what it is made of. Or can we?

A DNA Report Can Give You the Answers You Need

A new company, Genetic Beauty, is at the start of a skincare revolution designed to offer you a skincare solution with YOUR skin in mind. Through years of research, they have identified 107 single nucleotide polymorphisms (SNPs) that affect how your skin ages and what it needs to reduce those signs of aging. Their DNA test looks at these SNPs and creates a report just for you, based on your genetic markers. The results show you what skincare products will help keep signs of aging at bay, as well as how lifestyle changes, such as supplements or dietary changes, may help your overall skin health.

The DNA report from Genetic Beauty will also tell you areas where your skin thrives, often saving you money on treatments that you don’t really need. This report offers something no other skincare company does – a way to really personalize your skincare! And the great news is, they are only just beginning. As new research develops and more SNPs are identified, they will evolve, enabling new ways to customize your skincare.

It is not often that you find a company and a product that really has your individual needs in mind, and that wants to grow and develop along with its customers. They want to be able to have new customers come and ask the question, “What does my DNA tell me about my skin and how can you help me?” With the help of their DNA test, their goal is to be able to answer that question and give you solutions that REALLY work! No more standing in the beauty aisles struggling to find something that will help keep your skin healthy and looking younger.